The city witnessed the grand inauguration of Amulyam Hyderabad, a flagship store dedicated to luxury lifestyle and home décor items, graced by the presence of Gadwal Vijayalakshmi, Mayor of Hyderabad, and renowned philanthropist Pinky Reddy.
A Unique Collection Unveiled
In her inaugural address, Mayor Vijayalakshmi praised the store's distinctive collection. "The items here are unlike anything I've seen before—truly unique and one of a kind. With the growing trend of online shopping, I strongly recommend that Amulyam explore the virtual market. Their products are sure to be in high demand online. I look forward to seeing their rapid expansion with more branches across the city," she said.
Philanthropist's Praise
Pinky Reddy expressed her admiration for the store's offerings. "Amulyam Hyderabad is a one-stop-shop for unique artefacts and wedding gifts. It's a paradise for houseware enthusiasts. The collection here has exceeded my expectations, and I will definitely become a regular customer," she remarked.
A Journey from Humble Beginnings
Amulyam was co-founded by the dynamic husband-and-wife duo, Mr. Sushanth Agarwal and Mrs. Trishala Agarwal. Their journey began in a small room of their apartment with pickle making. After four years of perseverance, they have launched their maiden store on Road No. 12, Banjara Hills.
Reviving Forgotten Art Forms
The store is singular in its dedication to wedding gifts, silverware, and tableware. It showcases forgotten art and craft forms such as Pichwai, Jodhpur, Udaipur cutlery, and the famous Karimnagar silver filigree artefacts, which recently gained fame for being featured in high-profile weddings like that of the Ambanis. "The cutlery here tells an entire wedding story," said Sushanth.
A Star-Studded Inauguration
The event was attended by several well-known socialites, including Ritu Shah, the immediate past chairperson of FLO, and numerous members of the FICCI Ladies Organisation.
Promoting Indian Arts and Crafts
Amulyam, meaning "Priceless" or "Unique," aims to promote Indian arts and crafts while ensuring recognition and dignity for Indian artisans. "We plan to expand to five major cities across the country within the next three years," Sushanth announced.
Stories through Tableware
Trishala elaborated on their offerings: "Our crockery tells stories of architecture, nature, and culture from India's rich heritage. We offer tableware that narrates the ancient traditions of Indian weddings, breathing new life into any home."
Exquisite Collections
The Pichwai tableware collection is notable for its intricate details, vibrant colors, and depictions of Lord Krishna's life and teachings, carrying deep spiritual significance. "They are known for their aesthetic beauty and rich symbolism," Sushanth explained.
"The Mayur Dwar Collection draws inspiration from the majestic architecture and grand entrances of Akshardham, featuring a 24k gold hand screen that adds a touch of royalty," added Trishala.
Amulyam Hyderabad stands as a testament to the Agarwals' commitment to reviving traditional Indian crafts and providing a platform for artisans to showcase their exceptional skills. The store is poised to become a premier destination for luxury home décor and wedding gifts, appealing to both modern and traditional tastes.
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