At a luxurious event organized at a well-known city hotel, the FICCI Ladies Organisation (FLO) Hyderabad recently organized an informative session called "Magnetic Brands." The occasion included a captivating conversation between Mr. Arvind Vijay Mohan, respected Founder and CEO of Artery India & Luxury Brand Story Craftsman, and Priya Gazdar, Chairperson of FLO Hyderabad.
During her opening speech, Priya Gazdar highlighted the entrepreneurial story of Guccio Gucci, who started as a humble lift boy at Hotel Savoy and went on to become the renowned founder of Gucci after three decades of relentless effort. She discussed luxury as a worldwide trend that caters to specific desires rather than necessities, underscoring its influence in setting trends rather than merely adhering to them.
The conversation delved deep into the essence of luxury brands, guided by Mr. Arvind Vijay Mohan, renowned for his expertise in brand storytelling and art curation. Drawing from a family heritage rooted in art education, Mr. Mohan shared anecdotes and insights into the strategic narratives behind global luxury icons, contrasting them with the challenges faced by Indian brands aspiring to attain similar stature.
Speaking to an engaged audience of FLO members and special guests, Mr. Mohan emphasized the significance of originality and unwavering quality as crucial elements for the success of luxury brands. He delved into the strategies of well-known brands such as Apple, Rolex, and Rolls Royce, highlighting how they go beyond simple product marketing to cultivate an atmosphere of exclusivity and prestige.
Mr. Mohan provided insights into Telangana's developing brand identity and India's growing global reputation, emphasizing that India is seen as a center of innovation and energy worldwide due to its forward-thinking and dynamic nature.
When asked about art as an investment, Mr. Mohan fervently distinguished between cultural investment and purely financial viewpoints, emphasizing the importance of recognizing art's inherent value beyond just monetary aspects.
The session organized by FLO Hyderabad served as a guiding light, shedding light on the complex world of luxury branding with the profound insights of Mr. Arvind Vijay Mohan and Mrs. Priya Gazdar. It provided valuable guidance for emerging brands to navigate the challenges of the global luxury market, focusing on the enduring values of creativity, authenticity, and cultural relevance.
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