Hyderabad, July 2024 – In a grand celebration of women’s empowerment and the promotion of micro, small, and medium enterprises (MSMEs), the fourth edition of FLO StyleTatva was inaugurated by renowned actress and TV show host Suma Kanakala. The two-day exhibition, taking place at Hall No. 2, Hitex, Madhapur, promises a vibrant showcase of lifestyle, fashion, and jewelry, running from 10 AM to 8 PM daily.
The event also featured Ms. Vatsala Mishra, Director of MSME and Retail for the Government of Telangana, as the guest of honor. In her remarks, Suma highlighted the immense effort involved in assembling over 200 MSMEs from 15 states, emphasizing the exhibition's significance and the impact of visitors' support in funding social impact programs.
Ms. Vatsala Mishra underscored the Telangana government's commitment to MSME development, mentioning the Global Linker platform—a dedicated initiative facilitating growth and networking among MSMEs. With 5 lakh MSMEs already onboarded, she encouraged participants to leverage this unique opportunity. She also announced that the much-awaited MSME Policy would be unveiled within a month.
Despite inclement weather, the exhibition drew a substantial crowd eager to explore the latest trends in lifestyle, fashion, and jewelry. StyleTatva, often referred to as the "Bahubali" of fashion expos in Hyderabad, boasts 212 stalls and 200 brands, making it the city's largest and most inclusive event of its kind. Supported by prominent sponsors like Tiraa by Tibarumal, Oro Jewels, and Mandir, the expo is expected to attract 8,000 to 10,000 visitors over two days. Remarkably, 75% of the exhibitors are first-timers, offering fresh talent a platform to present their innovative products and ideas.
Supporting Social Impact Projects
A significant portion of the proceeds from FLO StyleTatva will be allocated to various social impact projects. These initiatives include establishing a Centre of Excellence for training 100 women farmers in modern vegetable farming, upskilling women weavers in the Siddipet cluster, and supporting digital and financial literacy programs. Additionally, efforts are being made to enhance health education and provide medical camps at the grassroots level.
Exhibition Highlights
FLO-Assisted Entrepreneurs Pavilion: This special pavilion showcases the achievements of FLO-assisted entrepreneurs over the past five years. Featured products include fabrics, sarees, and value-added items from artisan and weaver clusters in Pochampally, Cheriyal, Narayanpet, Puttapaka, and Siddipet. Visitors can admire Ikat, Narayanpet, Telia Rumal, Gollabhama, and Muthyam Gadi weaves, along with handcrafted marvels from Cheriyal. FLO Hyderabad recently facilitated orders worth INR 1.2 lakh for two weaver clusters in June 2024 alone.
Udyam Registration Desk: This desk offers assistance to MSMEs, helping them navigate registration processes and avail government schemes.
Telangana Food Festival: An array of delectable local cuisines, celebrating the rich culinary heritage of Telangana.
Sakala - The Handlooms & Handicrafts Initiative: FLO Hyderabad has pledged support to the Siddipet Weavers Cluster, focusing on Gollabhama and Muthyam Gadi weaves. The initiative includes design intervention, upskilling support for women weavers, market connections, raw material linkages, and digital and financial literacy programs.
Diverse Offerings and Premier Event
From haute couture to natural weaves, and from gold and diamond jewelry to silver and creative pieces, StyleTatva offers something for everyone. The event is a premier destination for luxury goods and artisanal products alike. Part of the proceeds will fund social impact projects, reinforcing the event's commitment to creating lasting change.
“FLO StyleTatva is more than just an exhibition; it’s a platform for social change,” said Priya Gazdar, Chairperson of FLO Hyderabad Chapter. “We are proud to support initiatives such as training women farmers, upskilling women weavers, and promoting digital and financial literacy. Our goal is to empower women and drive sustainable growth in the MSME sector.”
Don't miss this opportunity to experience the best of fashion, lifestyle, and jewelry while contributing to meaningful social causes. Visit FLO StyleTatva and be part of a movement that champions women's empowerment and MSME growth.
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